About Us


We love the rain! No matter where you are in the world, somewhere, someday, you will encounter its enchanting beauty. Once you do, you may notice that time slows down; your worries wash away as you’re filled with joy and wonder. It’s a way of Mother Nature giving you a reason to enjoy life. 

 I grew up in New York City where there’s no such thing as a leisurely weekend. After a while, the hustle and bustle of city life overwhelm you unless you take time to care for your body and soul. Rainy spring days give us that chance to relax and slow down, and enjoy these precious moments. It can be a time to pamper ourselves or a time to bring people together and enjoy each other’s company with fewer distractions of the everyday stressful life. Laughter, music, and comfort fill the room and you feel weightless and carefree.

 NIURAIN is an online store with a new take on rainy days. We love the rain! (or snow) So we are bringing you the right rain wear for those days you want to enjoy the rain outdoors or enjoy it in the comfort of your own home.

Slow down, learn to indulge in the moment and look your best in all types of weather.

 Tae Lee